Does anyone have a dislike for Mr Kipling? It seems to be one of those favourable brands that doesn't seem to get a lot of stick. Maybe that's because they make cake, and everyone in their right mind loves a bit of cake. Thankfully Mr Kipling are helping to mix things up a little with some terribly British summer editions to grace your afternoon tea. I was pleased to see that they haven't just rehashed the old editions this year (although the cocktail fancies are back) but have brought out a new cake slice and tart. The Eton Mess tarts do appeal -and I'm sure I'll get round to buying them soon- but it was the trifle slices that initially caught my eye.
There's something about trifle that makes me cringe a little, perhaps it's the sad Bird's mix one that's always hanging around on Boxing Day and beyond, gradually looking more and more worse for wear. Maybe it's the thought of my nan's one which was always left at birthday parties in favour of the chocolate cake. What am I getting at here? The trifle is classed as a British classic, yet it's often the poor, retro sibling of the more decadent desserts. It's nice to see Mr Kipling giving it some love, I guess. They've been making the trifle bake wells for a while, but how on earth do you transform fruit, jelly, sponge, custard and cream into a cake slice?
"Strawberry flavour sponge with a raspberry flavour filling (12%), topped with decorated custard flavour icing (26%)."
They're funky little slices, and although the more ecologically friendly among us might disagree, the individual packs make them easier to eat on the go because, lets be honest, who has the time to sit down the aforementioned afternoon tea?
To me, the strawberry sponge tasted like watermelon flavoured sweets. Very odd. I expected a milkshake flavour (like their milkshake cake slices) but it didn't really taste wither of the standard strawberry artificial flavour or of fresh fruit. To be honest, I couldn't really taste the sauce in the middle against the cake, but the resulting texture was fairly moist so I can't complain about it either. As for the custard icing, it was neither here nor there -It was just a standard sweet icing.
Now I felt a little let down by the slices -despite not knowing what to expect- but Bert really enjoyed them. At £1 for 6 from ASDA, the Trifle cake slices aren't likely to break the bank so are worth buying if you're intrigued by them.